OFFICIAL PRESS RELEASE
Stuttgart, Germany, Mar 07, 2011
The Mercedes-Benz management team on the C-Class: “The benchmark in its segment”
“The C-Class Saloon has been the global market leader in its segment since 2008, so it is highly topical. But the comprehensive updating of our high-volume model also shows that even in the global economic crisis we have had the strength to invest in our product portfolio without making any compromises. For us the new-generation C-Class with more than 2000 new parts is a facelift – others would speak of a new car.”
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
“We are currently making greater leaps forward than ever before in the history of the car where efficiency is concerned. This becomes clear if you compare our compact top model from 1989, the 190 E 2.5-16 Evo I, with the current C 220 CDI. The performance is virtually identical, and in the space of just 20 years consumption has been halved, whilst comfort, safety and emission characteristics have drastically improved at the same time. And we are certainly keeping up this speed: we are inventing the car for the second time.”
Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Development, Mercedes-Benz Cars
“In order to keep delivery times as short as possible for our customers, we have production of the C-Class running at full steam in three plants. We introduce the extensive changes for the new generation, such as the bonnet made of aluminium, on the production line in a flying changeover. This is a challenge for logistics and processes, and it is only thanks to the motivation and flexibility of our employees that we can do this with confidence. Some of our competitors envy us for this ‘Daimler spirit’.”
Dr Wolfgang Bernhard, Member of the Daimler Board of Management responsible for Production and Purchasing, Mercedes-Benz Cars
“The drive system and safety systems in the new-generation C-Class offer the comfort, efficiency and safety of our luxury vehicles. The new telematics generation connects the C-Class with the internet. Plus, with many significant details in the interior, the vehicle calls to mind the new CLS and sets totally new standards in its segment where the quality impression is concerned.”
Dr Joachim Schmidt, Member of Mercedes-Benz Cars Management responsible for Sales and Marketing
“The new-generation C-Class also sets the pace in its segment when it comes to design. This is particularly apparent in the interior: fine materials displaying painstaking attention to detail and the generous use of trim parts add an exclamation mark: the C-Class is dressed up to the nines.”
Prof. Gorden Wagener, Head of Design, Mercedes-Benz Cars
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