Mercedes-Benz high luxury cars are widely and unanimously recognized as the top premium vehicles ever assembled. The German constructor based at Stuttgart started crafting superb limousines and landaulets as far back as the early days of the 20th century. Since the beginning, these magnificent machines were designed to serve as official cars for diplomats, royal personalities and state presidents and leaders. Through time, Mercedes-Benz further enriched and garnished the representative models in its lineup with new, state-of-the-art technology and equipments and thus managed to raise above all the other car manufacturers. Simply, if you talk about the 'Super Mercedes' variants of the 1930s, the 'Mercedes Adenauer' of the 1950s, the 'Grand Mercedes' Type 600 of the 1960s or the Maybach of the modern days, you will definitely recognize the true values of an original Mercedes-Benz uber-premium car: sheer motoring passion, careful attention to each and every detail, complete wellness and refined comfort.
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Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
The 2011 Hungarian Grand Prix will be a race of anniversaries, including 100 Grands Prix for MERCEDES GP PETRONAS driver Nico Rosberg and 200 for the Mercedes-powered 2009 World Champion Jenson Button. But it will also mark a technological milestone for the sport, as the 2.4 litre V8 engine, competes in its 100th race. Here’s a summary of what the engine has achieved since its very first appearance at the 2006 Bahrain Grand Prix…
What has been the history of the 2.4 litre V8 engine since it was introduced in 2006?
Although the engine architecture and capacity has remained the same for the past five and a half seasons, the V8 engine has been operated under a wide variety of regulations. In 2006, development was free, although the engine had to last for two race weekends. For 2007, the engine was homologated (the start of the ‘frozen’ era) and had to last for two race weekends only including Saturday and Sunday - teams were free to use a different engine on Friday, to encourage them to run during practice, and ran to a maximum rev limit of 19,000 rpm. These rules remained in force for the 2008 season. Since the start of 2009, each driver has been able to call on a pool of eight engines for the entire season, and the maximum engine speed has been fixed at 18,000 rpm. In both the 2009 and 2011 seasons, the engine was also adapted to incorporate the KERS hybrid system.
What are the basic specifications of the engine?
The 2011 engine is codenamed FO108Y and is designed and developed by Mercedes-Benz HighPerformanceEngines in Brixworth, UK. It has a maximum capacity of 2.4 litres, while its architecture is fixed at eight cylinders in a ‘V’ configuration, with a bank angle of 90 degrees. The engine’s minimum weight is fixed by regulation at 95 kg, and it develops over 750 bhp.
How much mileage does the V8 engine now do?
Since the start of the 2006 season, the Mercedes-Benz V8 engine has completed a total of 102,427 race kilometres – 89% of the possible total. Under the 2006 rules, each individual engine had a life of around 1,000 km, while each engine now completes approximately 2,000 km.
How many wins has the Mercedes-Benz V8 engine taken?
The most successful season for the engine was in 2009, when it took a total of 10 race wins (59% of the season total), 10 pole positions and five fastest laps – as well as both the Drivers’ and Constructors’ Championships. The least successful season was in 2006, when the engine won no races. Since the engine was homologated for the start of the 2007 season, it has taken a total of 32 wins from 81 races - a winning percentage of 40%.
What other statistics has the engine accumulated?
In its 99 races so far, the engine has achieved 30 pole positions, 25 fastest laps and a total of 94 podium finishes with four teams - MERCEDES GP PETRONAS, McLaren-Mercedes, Brawn GP and Force India.
Has the engine achieved any particular milestones?
The Mercedes-Benz V8 was the first engine to score three race wins with one engine: in 2009, Jenson Button used engine FW049-01 to win races in Bahrain, Spain and Monaco. The unit went on to be used for Friday practice in Germany and Hungary, accumulating a total of 2,016 km. It also scored two pole positions (Spain and Monaco) and spent 72% of its racing laps in the lead. In the same season, engine FW058-01, used by Lewis Hamilton, also became the first hybrid-equipped engine in Formula One history to win a race, at the Hungarian Grand Prix.
* Official photos and details courtesy of MERCEDES GP PETRONAS *
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
Spectacular design, technology transfer from the world of motorsport and driving dynamics at the highest level; the new Mercedes-Benz C 63 AMG Coupé Black Series embodies the new AMG brand claim, Driving Performance, like no other AMG model. The new high-performance vehicle is the most powerful C-Class of all time, boasting a maximum output of 380 kW (517 hp) and a maximum torque of 620 newton metres. The AMG 6.3-litre V8 engine impresses with its hefty torque, tremendous pulling power and responsiveness, and ensures high-calibre performance: the C 63 AMG Coupé Black Series accelerates from zero to 100 km/h in 4.2 seconds (all data provisional). Exclusive fun at the wheel comes courtesy of the adjustable AMG coil-over sports suspension, the AMG high-performance compound braking system and the functional standard equipment. The AMG Track Package is available as an option to enhance driving dynamics even further. It boasts sports tyres and active rear-axle transmission cooling, plus the AMG Aerodynamics package including flics, a functionally tuned front splitter and an adjustable carbon-fibre rear aerofoil.
Broad, low, brawny and ready to pounce from a standstill – the C 63 AMG Coupé Black Series makes a mighty impression. It’s clear right from the first time you set eyes on it that the C 63 AMG Coupé Black Series is made for ambitious laps on a closed-off race track. In visual terms the new high-performance vehicle is reminiscent of the SLS AMG GT3 customer sports car and symbolises the transfer of technology from the sphere of motorsport, which has been part of the corporate philosophy of Mercedes-AMG GmbH for 44 years now.
With its new C 63 AMG Coupé Black Series, AMG is presenting an exciting sports car for enthusiasts who are passionate about sports cars which are big on horsepower, and this marks the impressive continuation of the Black Series strategy, which began back in 2006. AMG, the performance brand of Mercedes-Benz Cars, is once again demonstrating its expertise when it comes to designing and developing emotionally appealing high-performance cars.
“AMG has its roots in international motorsport. The new C 63 AMG Coupé Black Series is the best proof there is for the permanent transfer of technology from the race track to the road. The numerous successes in the DTM, the customer sports range featuring the SLS AMG GT3 and our commitment to Formula 1, where we have been providing the Official F1Ô Safety Car and the Official F1 Ô Medical Car for the past 15 years, continuously spur on our engineers and technicians. The C 63 AMG Coupé Black Series embodies the new AMG brand claim, Driving Performance, like no other AMG model”, comments Ola Källenius, the CEO of Mercedes-AMG GmbH.
Key data at a glance:
Arrow-shaped front section with large cooling air openings
It doesn’t matter from which angle you’re looking at it: the new C 63 AMG Coupé Black Series displays its ties with motorsport from every perspective. The arrow-shaped front section with the central Mercedes star in the radiator grille is the visual synonym for its unfettered forwards thrust. The air intakes in the striking front apron ensure reliable air flow through the large cooling modules. Two openings in the aluminium bonnet support the expelling of engine heat, whilst the struts positioned at an angle in the front apron emphasise the vehicle’s width. The black front splitter located at the lower end helps to balance the vehicle aerodynamically.
The expressive design continues in the side view: the newly developed front axle with a greater track width calls for new wings, which have been widened by 28 millimetres on each side. “6.3” logos give a nod to the sheer power of the large-displacement eight-cylinder high-speed naturally aspirated engine beneath the bonnet. Air outlets intimated behind the wheel cut-outs call to mind powerful racing cars. The onlooker discovers a black strip on the restyled AMG side skirts – a look which continues the idea of the front splitter. On each side the rear wings have also been widened by 42 millimetres, due to the greater track width of the rear axle. Air openings are hinted at in front of the rear wheels, forming a fitting conclusion.
AMG light-alloy wheels featuring light forging technology
255/35 R 19 and 285/30 R 19 – these are the impressive wheel formats for the C 63 AMG Coupé Black Series at its market launch. The wheel/tyre combination is mounted on 9 x 19 (front) and 9.5 x 19 (rear) AMG light-alloy wheels, fills out the wings to stunning effect and plays a significant part in the dynamic appearance of this new AMG sports car.
Painted titanium grey, the high-sheen light-alloy wheels are produced using particularly light forging technology – as is the case on the SLS AMG. These forged wheels weigh a total of eleven kilograms less than comparable wheels with a conventional design. The lower weight results in reduced unsprung masses, which improves both the suspension’s response and the steering precision.
Broad effect of the tail end with a diffuser insert
The tail end of the Black Series coupé is also a feast for the eyes: the new rear apron with its expressive black diffuser insert creates a broad effect. Just like on the SLS AMG GT3, it protrudes beyond the profile of the rear apron. The black grille on the upper end of the diffuser insert is an eye-catching feature, as is the AMG sports exhaust system: both of the chromed twin tailpipes integrated into the rear apron have an angular cross-section. The spoiler lip on the boot lid is painted in the vehicle colour and reduces lift at the rear axle, resulting in more driving stability at high speeds. The AMG logo with its discreet “Black Series” lettering is reserved exclusively for the C 63 AMG Coupé Black Series.
Engine with high-tech components from the gull-wing model
A displacement of 6.3 litres, a maximum output of 380 kW (517 hp) and a torque of 620 newton metres from eight cylinders – one glance at the technical data and it’s clear that the engineering behind the C 63 AMG Coupé Black Series is every bit the equal of its sensational appearance. The high-torque M156 naturally aspirated engine was specially refined for the new two-door model, whose forged pistons, connecting rods and the crankshaft with a lightweight design, for example, all come courtesy of the SLS AMG. These measures are flanked by a new engine control unit. As the car’s performance proves, the uprated V8 engine has an easy time of it in the coupé: the sprint from standing to 100 is over in 4.2* seconds (* preliminary data).
Plenty of pulling power, an agile response and hefty torque – the qualities of the large-displacement AMG high-speed naturally aspirated engine arouse unadulterated passion in the driver. The jewel in the crown is the emotive, hallmark AMG eight-cylinder sound from the AMG sports exhaust system.
The optimised engine oil cooling ensures more performance even when the vehicle is put through its paces in harsh race-track conditions. With the aid of components from the SLS AMG, the AMG experts have managed to give the oil cooler a cooling surface which is 50 percent larger. The tried-and-trusted, innovative AMG SPEEDSHIFT MCT 7-speed sports transmission takes care of power transmission. Four transmission modes, the double-declutching function and RACE START promise maximum motoring pleasure and a high degree of variability. In the “Sport plus” and “Manual” transmission modes the gear changes take a mere 100 milliseconds.
AMG coil-over sports suspension with an AMG rear axle differential lock
The AMG sports suspension is a sophisticated new development. It has been designed as a coil-over suspension, as is the norm in motorsport – and it represents a hallmark feature of a Black Series model. It offers numerous setting options, and allows the driver to create their own personal set-up. The track width of the axles has been widened by 40 (at the front) and 79 millimetres (at the rear) respectively. In conjunction with the modified torsion-bar stabilisers, the C 63 AMG Black Series impresses with its pronounced driving dynamics, high grip and low roll angle. The AMG speed-sensitive sports steering facilitates superb vehicle control: the retuned map control for the power assistance ensures optimum steering precision.
The standard-specification AMG rear axle differential lock is responsible for reliable traction in particular for race-track applications. The 3-stage ESP® offers the ideal solution for all driving situations: via the ESP® button the driver can choose from the “ESP ON”, “Sport Handling Mode” and “ESP OFF” stages. In view of the increased driving dynamics, not only has the anti-lock braking system been completely retuned; the AMG high-performance braking system has also been redeveloped: a larger braking system is now used, with discs featuring compound technology proven in motorsport at the front axle (format: 390 x 36 millimetres) and integral discs at the rear axle (360 x 26 mm). Red-painted six-piston fixed callipers at the front and four-piston fixed callipers at the rear reliably decelerate the perforated, fade-resistant brake discs, which are ventilated all round.
Interior with a functional motor-racing atmosphere
The captivating high-tech components and the spectacular exterior design both find their logical continuation in the interior of the C 63 AMG Coupé Black Series, which is black with red highlight elements, displaying the functional atmosphere of a true racing vehicle, whilst at the same time positively glowing with high quality and lovingly crafted details. Two AMG sports bucket seats facilitate the best levels of lateral support and thus optimum vehicle control on the race track. The black DINAMICA microfibre upholstery on the centre panels of the seats and doors is a new type of synthetic fibre which is characterised by its high lightfastness. The omission of the rear bench seat underlines the vehicle’s sporty character and reduces its weight. As an option the C 63 AMG Coupé Black Series is also available as a four-seater including the AMG sports seats familiar from the C 63 AMG Coupé – and with single seats in the rear.
The AMG performance steering wheel in nappa leather/DINAMICA microfibre with a steering wheel rim featuring flattened top and bottom sections has aluminium shift paddles for manual gear changes. Red seat belts and red contrasting topstitching on the steering wheel, on the seats, door centre panels, armrests on the doors, the centre console and on the shift lever gaiter add some interesting highlights. An exclusive “Black Series” logo adorns the trim on the dashboard, which sports a high-gloss black piano-lacquer look. The dashboard with three autonomous round dials has a three-dimensional TFT colour display. On opening the vehicle door the driver is greeted by AMG lettering. Possible displays for the engine oil temperature, the ESP® mode or the gear selection are integrated into the AMG main menu. The rotary switch for the C, S, S+ and M transmission modes and RACE START is located on the centre console next to the selector lever with a DINAMICA microfibre cover.
The C 63 AMG Coupé Black Series is proof positive that high driving dynamics and excellent active and passive safety need not necessarily be mutually exclusive: five airbags, belt tensioners and belt-force limiters for all seats are part of the standard specification, as are the anti-lock braking system ABS, the 3-stage ESP®, Headlamp Assist, the tyre pressure loss warning system and cruise control with SPEEDTRONIC variable speed limiter.
The standard specification also includes (selection):
- AMG door sills in stainless steel, brushed, with AMG logo
- AMG sports pedals in brushed stainless steel, with rubber studs
- Audio 20 CD radio with double tuner, colour display, Bluetooth® interface, hands-free function, - USB interface and eight loudspeakers
- THERMATIC automatic climate control
- AMG Track Package and AMG Aerodynamics package
AMG has two special packages to offer for enhancing driving dynamics even further: the AMG Track Package comprises 255/35 R 19 front and 285/30 R 19 rear sports tyres from Dunlop. They have been exclusively developed for the C 63 AMG Coupé Black Series, and they tangibly and measurably increase grip. Active rear-axle transmission cooling improves performance in punishing race-track conditions. The radiator is located in the rear apron and the airflow passes through it effectively.
What are known as flics are part of the AMG Aerodynamics package. They are made of genuine carbon fibre and located on the front apron. Also included in the package are a functionally tuned front splitter made of genuine carbon fibre and a fixed carbon-fibre rear aerofoil with an adjustable blade. Both components not only increase the lift at the front and rear axle; they also optimise the vehicle’s aerodynamic balance.
Other optional extras include:
- AMG Exterior Carbon-Fibre package (cross strut in front apron, exterior mirror housing, inserts on the side sill panel, diffuser insert and spoiler lip in genuine carbon fibre)
- AMG light-alloy wheels featuring forging technology, painted in matt black with a high-sheen finish on the rim flange, with 255/35 R 19 and 285/30 R 19 tyres
- AMG carbon-fibre trim
- Fire extinguisher
- Intelligent Light System ILS
- KEYLESS-GO
- Tinted side/rear windows
Four captivating Black Series models since 2006
Whilst its driving dynamics are totally suited to the race track, the new C 63 AMG Coupé Black Series offers all the properties which characterise a true Mercedes-Benz: suitability for everyday use, durability, safety and quality.
The most powerful C-Class of all time is the fourth Black Series model to be launched since 2006. The first one was the SLK 55 AMG Black Series. The AMG 5.5-litre V8 engine in the decidedly puristic two-seater enticed customers with its maximum output of 294 kW (400 hp) and a torque of 520 newton metres, and between July 2006 and April 2007 120 units were produced. The CLK 63 AMG Black Series followed directly in its footsteps. The two-seater coupé was powered by an AMG 6.3-litre V8 engine with 373 kW (507 hp) and a torque of 630 newton metres. Between April 2007 and March 2008 700 vehicles were made.
The highlight up until now was the SL 65 AMG Black Series, which was unveiled in July 2008: the high-performance coupé still captivates drivers today with its spectacular appearance, unique performance data, systematic lightweight construction and exclusivity of the highest calibre. The AMG 6.0 litre V12 biturbo engine with a maximum output of 493 kW (670 hp) and torque of 1000 newton metres made the SL 65 AMG Black Series the most powerful AMG vehicle ever to enter series production. In total there were 350 units built from September 2008 to August 2009.
The C 63 AMG Coupé Black Series is celebrating its world premiere during the Formula 1 race on the Nürburgring, the German Grand Prix (23 – 24 July 2011). The market launch will follow in January 2012, and its sales price is 115,430 euros (incl. 19% VAT).
* Official photos and details courtesy of Mercedes-AMG GmbH *
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
With the launch of the new Actros, Mercedes-Benz is the first automobile manufacturer to offer a telematics system as standard. The FleetBoard system, an in-house development from Mercedes-Benz, will be available in all new Actros trucks throughout Europe at no extra charge for the hardware. The system will also function effectively in mixed fleets comprising various brands of vehicle.
New customers will have an opportunity to test the Vehicle Management and Time Management services free of charge for four months. FleetBoard is offering free driver training on economical driving practice during this test phase. Experience shows that the use of FleetBoard reduces fuel consumption by 5% - 15% in the short term.
A foresighted and economical style of driving also reduces wear. As a result, the maintenance interval for vehicles with activated FleetBoard can be extended by up to 30,000 km.
Companies which already have a different telematics system in use can also put FleetBoard to the test. It is possible to run two systems on board in parallel.
At the end of the test phase, the customer can actively decide to extend the service contract. The customer can then select the desired scope of services which he wishes to continue using from a comprehensive service portfolio. The minimum resultant monthly charge is € 59 per vehicle.
A one-off FleetBoard fee of € 800 will also be payable after the test phase. The customer can avoid this charge by opting for a Complete Mercedes-Benz truck service contract, however, covering all repair and maintenance work.
This results in a 50% reduction in hardware and service costs in comparison to the previous FleetBoard offering – with a broader scope of services into the bargain.
Markus Lipinsky, Managing Director of Daimler FleetBoard GmbH, stresses: "With this innovative product offering, FleetBoard is going that crucial step further and offering customers concrete savings from the very first mile. In conjunction with the most economical truck available, FleetBoard enables fleet managers to exploit the vehicles' potential to the full. With the entry-level costs for professional telematics now also reduced substantially, there is no longer any reason to go without such systems."
FleetBoard EcoSupport – trainer on board
FleetBoard EcoSupport provides the driver with a tool which analyses his current driving style in real time and provides direct feedback.
FleetBoard EcoSupport is available in every Actros, irrespective of whether the FleetBoard system is activated. Criteria relating to an economical style of driving, such as steady speed, pedal movements, use of wear-free brakes, roll behaviour and similar are continuously analysed and evaluated. The calculation algorithm is fully compatible with FleetBoard Performance Analysis.
Truck Maintenance Management and telediagnostics reduce downtimes
Beyond this, Mercedes-Benz offers its customers a further special service on the basis of the FleetBoard data. Truck Maintenance Management enables fleet operators to assign the scheduling of maintenance work on their truck to a Mercedes-Benz service partner. The service partner then monitors the due dates for impending servicing and plans the servicing together with the fleet manager, so as to minimise downtimes for the vehicles.
Minimising downtimes is also the aim of reactive telediagnostics. In the event of a breakdown, the driver can transmit the diagnostic data to the workshop via FleetBoard at the push of a button. The service team member can analyse the fault symptoms prior to setting off for the breakdown site and can take appropriate preparatory measures for a swift remedy to the situation on site.
Comprehensive choice of services
The Vehicle Management services help to optimise the deployment of vehicles and to improve driving styles. This leads to reduced fuel consumption and wear-related costs.
The Logistics Management services support the logistics processes in the area of job scheduling. An additional terminal in the vehicle, the DispoPilot, displays the job data and facilitates communications with the driver. Customised workflows can be defined in accordance with the requirements of the individual company concerned.
The Time Management services enable recording of the drivers' working hours for further processing, e.g. in payroll or expenses accounting systems. The Tacho Management functions also belong to this area of services. Download of drivers' cards and the mass storage unit provides a simple and automatic means of meeting the statutory requirements on the storage of data.
FleetBoard services also remain available for other brands of vehicle on the familiar terms.
Further information on the Daimler FleetBoard product range is available at www.fleetboard.com.
Source: Daimler AG
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
AMG presents the new Private Lounge in Affalterbach: in an area of 525 square metres, owners of AMG high-performance cars and potential customers will find the ideal ambience for conversation and communication. As a tool designed to foster customer relations, the newly constructed building is a meeting-place for the growing, worldwide AMG Community. Both the architecture and atmosphere are characterised by style, individuality and exclusivity.
Ola Källenius, Chairman of Mercedes-AMG GmbH: "The new AMG Private Lounge in Affalterbach is an exclusively and unusually designed meeting-point in which to spend time. We see it as a second living-room for our customers. We want the AMG Private Lounge in Affalterbach to provide the perfect setting for the most exciting day of the year – for example when our customers take possession of their new AMG-Mercedes here in Affalterbach."
Mario Spitzner, head of Branding & Marketing at Mercedes-AMG GmbH: "The virtual AMG Private Lounge was already launched for our American customers in 2006. When the AMG Private Lounge Community was established for the German-speaking markets at the end of 2009, this was the starting-point for the internationalisation of the official AMG Brand Community. Owners of an AMG-Mercedes are extremely welcome to share their passion for the brand with other AMG enthusiasts. Inside knowledge, direct contact with Mercedes-AMG, exclusive events and various ways of exchanging views on an online forum create an emotionally appealing environment dedicated to the AMG brand. At present more than 15,000 members worldwide are accredited for the AMG Private Lounge Community. With the opening of the AMG Private Lounge in Affalterbach, it now also takes on physical form for our customers. As a place for communication in a unique atmosphere, and at the same time a further advance in the interests of first-class customer care at our headquarters in Affalterbach."
The new multi-storey building is directly reachable from the AMG showroom via an outside staircase, and impresses with its clear architectural lines. In the entrance the visitor is treated to a photographic display of the legendary 300 SEL 6.8 AMG racing touring car on the famous "Eau Rouge" in Spa-Francorchamps (Belgium). This work of art consists of individual mosaics arranged in sequence on different levels. Each mosaic consists of individual motifs provided by the members of the AMG Private Lounge Community.
Black and white – homely atmosphere with clear-cut lines
The clear, minimalistic architecture characterises the atmosphere of the AMG Private Lounge in Affalterbach. Individually produced furnishings in a conical design form a tapering arrangement towards the terrace area. The colour scheme is black and white, with colour contrasts provided by accessories and unique mementos in the display cabinets. The innovative, variable ceiling lighting creates a suitable, homely atmosphere suited to the time of day, season and weather-induced lighting conditions.
The AMG Private Lounge in Affalterbach is divided into different areas. The "brand wall" is devoted entirely to motorsports, as is immediately recognisable by the oversized motif of the SLS AMG GT3, which was hand-made by AMG designers. Opposite the "brand wall" is the "lifestyle wall", where visitors are able to relax or converse. A selection of media such as an iPad and Playstation are provided for individual entertainment. A library with a selection of reference material and coffee-table books is an invitation to quiet enjoyment. The homely atmosphere at the "lifestyle wall" is enhanced by exclusive leather furniture whose design is reminiscent of AMG sports seats with its leather upholstery and contrasting topstitching.
The so-called "Silent Space" located at the centre of the AMG Private Lounge is provided for conversation in a private but informal atmosphere. Next to this is the coffee bar, whose rear face features an impressive, fabric-lined photo motif of the SLS AMG on the Paul Ricard race circuit in Le Castellet (southern France) with its distinctive, coloured run-off areas. The large window area affords a view of the 73 square-metre terrace, where visitors are able to relax and converse in the open air on exclusive lounge furniture.
Regional dishes with a culinary touch
Behind the coffee bar is the dining area, which is partitioned off and enables up to 18 guests to be catered for. The culinary focus is on light dishes with a regional touch. The atmosphere in the dining area is characterised by a large photographic motif, once again of the SLS AMG on the Paul Ricard race circuit, but this time taken against a backdrop of warm evening sunlight. A semi-transparent sunshade in front of the large glassed area allows a view of a freely-arranged garden in the Japanese Zen style.
The various topic areas of the AMG Private Lounge in Affalterbach are reflected in different flooring designs: parquet, ceramic tiles, different carpeting and wood on the terrace provide a distinctive ambience. All the furnishings to be found in the AMG Private Lounge in Affalterbach are custom-made for their purpose. With this philosophy AMG reinforces the message of exclusive individuality – a central claim of the performance brand within Mercedes-Benz.
Customer events and press conferences
The AMG Private Lounge in Affalterbach is primarily designed to give AMG customers a premium experience of a multifunctional nature. The very latest video and audio technology is available for presentations, multimedia shows and press conferences. An impressive sound experience is ensured by components from Bang & Olufsen. The exclusive AMG cooperation partners are also represented with one-off displays, with Ducati and IWC presenting selected editions and exhibits in the "lifestyle wall".
New sample room in the AMG Performance Studio
While occupying a separate space, the new sample room in the AMG Performance Studio follows the theme of the AMG Private Lounge. This is where individual automotive masterpieces are created in a direct dialogue with the customer. The practically limitless variety available from the AMG Performance Studio is both visible and tangible in the form of various leather types and colours, paint samples, carbon-fibre, wood or solid metal trim elements, designo items and complete technical components.
The bar installed in the sample room follows the same style as the coffee bar in the AMG Private Lounge in Affalterbach: one striking styling element is the conically tapered bar surface.
* Official photos and details courtesy of Mercedes-AMG GmbH *
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
