OFFICIAL PRESS RELEASE
Stuttgart, Germany, Mar 08, 2010
Mercedes-Benz Management on the E-Class Cabriolet: "Unique all-year-round comfort"
"With the new Cabriolet, we are rounding off the introduction of the new E-Class with an extra dose of emotion. It displays the same brand values as all the other models in the series. They are elegant, comfortable, safe and of exceptional quality."
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
"With the innovative AIRCAP® system, the modified AIRSCARF® system and the standard-fit acoustic soft top, the new E-Class Cabriolet offers unique all-year-round comfort in the open-top-car segment. The development of AIRCAP® exemplifies the tenacity and the inventive spirit of our engineers and technical experts: convinced of the benefits an automatic draught-stop would bring for our customers, our specialists persevered to find the Mercedes solution – easy to use and always on board."
Dr Thomas Weber, Member of the Board of Management responsible for Group Research and Head of Development, Mercedes-Benz Cars
"Our E-Class model line-up has never been better. The Saloon, Estate, Coupé and Cabriolet models share the same genes, yet each one appeals to our customers in its own, unique way. This mix has gone down exceptionally well with our customers. The new, highly emotionally charged Cabriolet is the latest addition to our successful E-Class line-up. Its unique automatic draught-stop now allows our customers to enjoy the cabriolet season for even longer."
Dr Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars
"One thing was clear from the very beginning: only a classic fabric soft top can convey a stylistically pure cabriolet feeling. Viewed from the side, therefore, the open-top E-Class impresses with its clear proportions and a flawless cabriolet silhouette. This look is complemented by the powerfully muscular section in the side wall above the rear axle and a slender C-pillar."
Professor Gorden Wagener, Chief Designer, Mercedes-Benz
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