A BMW E34 M5 that we never got the chance to see... at least until now


One of my favourite cars is the BMW E34 M5. I was a kid back then, but I still remember that car. In my eyes, it was my ultimate driving machine.

Almost 20 years later, a secret came to light... BMW was planning to reveal a convertible version at Geneva, having arranged everything, and just one week before the introduction, it was cancelled! The reason behind this decision was the influence on the sales of the 3 series convertible.

Now, this is why I hate marketing...

Source: Autoblog